1 · Description of the business
Clearsight Marketing, LLC (“Clearsight,” “we,” “us”) is a Portland, Oregon based business consulting firm specializing in customer validation and go-to-market strategy.
For purposes of the EU General Data Protection Regulation (GDPR), Clearsight acts as a Data Controller, and in certain projects as a Joint Controller with its clients, with respect to qualitative research interview data. Clearsight does not recruit research participants directly. Participants are sourced by independent recruiting agencies or research panel providers operating under their own privacy policies.
Privacy Officer: Vera Sell · vera@clearsight-marketing.com
2 · What personal data we process
In connection with qualitative research interviews, we may process the following categories of personal information:
- Professional or employment-related information voluntarily shared during interviews (job title, company type, role, experience).
- Audio or visual information, including audio or video recordings of interviews (with consent).
- Interview transcripts.
- Research responses, project notes, and analytical summaries.
We do not intentionally collect sensitive personal data. Participants are encouraged not to share it during interviews. We do not sell or share personal data.
Personal data may be obtained through the following sources:
- Screener questionnaire responses provided by the recruiting agency (which may include professional information as described above).
- Audio or video recordings captured during interviews conducted via Zoom, with participant consent.
Participants are encouraged not to share their name or other directly identifying personal information during interviews.
3 · How we use personal data
We use personal data solely to:
- Conduct qualitative research interviews.
- Analyze research findings.
- Prepare anonymized reports for clients.
- Ensure research quality and internal benchmarking.
Interview data is de-identified wherever possible. Client deliverables are anonymized unless explicit consent has been provided.
4 · Lawful basis for processing (GDPR)
Where GDPR applies, we rely on one or more of the following lawful bases, depending on the activity:
- Contract (Article 6(1)(b)): to schedule and conduct interviews and deliver research services.
- Legitimate Interests (Article 6(1)(f)): to conduct B2B research, analyze findings, and improve research quality, with data minimization and de-identification where feasible.
- Consent (Article 6(1)(a)): for audio or video recording and other optional uses described at the time of collection.
Participants may withdraw consent at any time. Where processing is based on legitimate interests, participants also have the right to object to this processing at any time.
5 · Data retention
- Interview recordings are deleted within 90 days of project completion.
- Transcripts and anonymized analytical materials may be retained for up to two years for research quality and benchmarking purposes.
- Data is securely deleted or irreversibly anonymized after the applicable retention period.
6 · Data sharing
- We may share anonymized research findings with clients.
- We may use trusted service providers (secure cloud storage, AI-assisted transcription software, video conferencing platforms such as Zoom) under appropriate contractual safeguards.
- We do not sell or share personal data.
7 · International transfers
Clearsight is based in the United States. Where personal data of individuals in the EU, UK, or Switzerland is processed in the United States, we rely on: Standard Contractual Clauses (SCCs) and, where applicable, the UK Addendum or UK IDTA. Where data has been anonymized such that it no longer constitutes personal data, transfer restrictions do not apply. You may request information about applicable transfer safeguards by contacting us.
8 · Automated decision-making
Clearsight does not use automated decision-making or profiling that produces legal or similarly significant effects.
9 · Your rights (EU / UK / Switzerland)
Where GDPR applies, you have the right to:
- Access your personal data.
- Request correction of inaccurate data.
- Request deletion of your data.
- Restrict processing in certain circumstances.
- Object to processing based on legitimate interests.
- Request a portable copy of your personal data (where applicable).
- Withdraw consent at any time.
- Lodge a complaint with your local supervisory authority.
To exercise your rights, contact: vera@clearsight-marketing.com. We will respond within 30 days.
10 · California residents (CCPA / CPRA)
If you are a California resident, you have the right to:
- Know what categories of personal information we collect (see Section 2 for a description of the categories we process).
- Request deletion of your personal information.
- Correct inaccurate personal information.
- Receive equal service and pricing when exercising your rights.
- Clearsight does not sell or share personal information.
To exercise your rights, contact: vera@clearsight-marketing.com. We will respond within 30 days.
11 · Security statement
Clearsight uses reasonable technical and organizational measures to protect personal data against unauthorized access, loss, or disclosure. Access to research data is limited to Clearsight personnel involved in the relevant project.
12 · Updates
We may update this privacy notice from time to time. The “Effective Date” above indicates when it was last updated.
